Jaguar Land Rover Infotainment Design
While working as a staff designer on the automated driving team, we were tasked with rearchitecting and redesigning the infotainment screen, the primary way drivers interact with their Jaguars and Land Rovers.
The home screen provides the three most prioritized features, Navigation, Phone, and Media, all with accent colors that support a color memory system for differentiating between features at a glance.
For future model year vehicles, I was tasked with doing in depth competitive analysis, mapping multiple system architectures, and generating over 50 wireframes to explore new interaction patterns and increasing the holistic usability of the driving experience.
Our team researched many information architectures of many of our competitors and different interfaces in unexpected competitors such as luxury airline experiences, video game platforms and more. We then mapped these architectures interaction patterns in wireframe fidelity that we compared and analyzed.
After following an agile process of competitive analysis, a series of collaborative design sessions, wireframes, and user testing, we design a simplified and highly usable information architecture.
Vehicle Webstore
Like many platforms, Jaguar Land Rover's in vehicle webstore needed to be updated to compete with expectations of mobile app stores. This store is an aggregate of different kind of applications, firmware updates for the vehicles, as well as add-ons and performance based tweaks to the vehicle's computer.
These are two views of the media player with and without album art. We added a view of the next track and visually prioritized the play button.
I created a series of icons used in presenting the updated concepts and flows to the stakeholders in the UK Headquarters.
Conclusion
The IVI Project was a great opportunity to iterate quickly and load our prototypes onto our series of Land Rovers and Jaguars in the company garage, to experience the interface in the context of using it the way our users would, while driving, avoiding distraction, and creating something that not only delights, but ultimately is a safer, more legible experience.
