Self Parking + Auto Valet
Using journey mapping with OSTC-created driver personas, the design team identified key opportunities to enhance the driver experience. This user-focused approach poses more risk than relying solely on customer feedback. To reduce risk and gain firsthand insights from JLR owners, the team developed the Spatial Parking Study, using the findings to create a prototype and vision video showcasing the concept.
Introduce non-tech audience to autonomy
Tech, Automotive, Autonomy
Vehicle Interface
& Mobile
AVP leverages the familiarity of valet parking to ease user adoption. The UX design integrates visual and auditory cues to communicate the vehicle's parking intentions, fostering trust and understanding with the autonomous system.
EMOTIONAL ROADMAP
We started the project with an extensive audit of pre existing features in part or in whole by our competitors in the luxury autonomy market. This then lead to mapping system architectures and eventually building our own with use cases generated from a collaborative design session.
STORYBOARDING
We then storyboarded out common use cases and opportunities for improving the current experience. These focused on opportunities to improve the painpoints and frustrations with automation and affirmation.
AVP seamlessly integrates Advanced Driver-Assistance Systems, combining state-of-the-art technology with everyday driving. The UX design facilitates a smooth transition from manual driving to autonomous parking, enhancing user comfort while minimizing disruption.
The device management page allows the ability to assign phones to different networks and users. On the right side; the property panel allows the manager to view more in depth details on the phones to reduce noise on the main page.
SCHEDULING
After our second user test, we noticed a trend that participants saw the need to be able to set a schedule pickup of their parked vehicle. Most of the participants tested were socialized to scheduled pickups on Lyft and Uber and expected the same functionality in Auto Valet Parking.
AUTO RETURN
The screen provides options for the users to interrupt the parking operation and return the vehicle to the driver based on a use case that was generated within our user trials. This feature gives them a sense of control, it was something we pulled from our usability testing.
PARKING HISTORY
The options panel of the Auto Valet App allows the user to set parking preferences, view trip history, store payment and membership information to allow for automated payments and booking, as well as on-boarding for how to use this feature with advanced tips for superusers.
We wrote a test script that allowed parallel tests to happen internationally in both the UK and China. Complied insight reports to be shared amongst the international teams and implemented design changes in the interactive prototype.
Using a string management tool we input our english strings and provided them to China for translation and localized a mirror of our english prototype in Chinese.
Using a combination of tablets and smartphones preloaded with our proto.io prototype we attempted to simulate the driving conditions and orientation of the screens with the tablet representing the infotainment. Designed User Test script with 60+ participants over a period of 8 weeks.
Moderated User tests in the U.S., wrote and edited script throughout this iterative process. After 3 User Tests followed by rounds of design updates, exploration and edits our prototype received a usability score (SEQ) of 6.7/7 points.
Automatic Valet Parking, driven by ADAS integration and user-centric UX design, represents a turning point in urban mobility evolution. By popularizing valet parking and prioritizing user convenience, it not only addresses a major concern but also establishes a new standard for autonomous driving experiences. The ongoing evolution of AVP is expected to significantly influence our perception and interaction with parking spaces, shaping the future of urban transportation.
