Designing MyVeeva for Patients required creating an interface that was optimistic, legible, and sensitive to users facing serious illnesses. The design needed to feel supportive, avoiding overly playful elements like confetti or overly expressive imagery. Adding to the complexity, most of Veeva’s platforms are business-to-business, making this their first interface designed specifically for end users. This shift required a fresh approach to ensure the platform was not only functional but also intuitive and deeply considerate of the patient experience.
Build visual brand, Establish usability testing
Pharmaceuticals, Human Resources, Clinical Trials
Desktop, Tablet , Mobile, WatchOS
Veeva collaborated closely with research organizations specializing in clinical trials. Companies like Cerner provided demographic data, personas, and access to clinical trial participants who shared insights on pain points and opportunities to enhance the quality of life for both patients and trial operators.
The design team was flown to the headquarters in Pleasanton, California, for a week-long sprint with the research leads, focusing on discussions about our audience, goals, and developing a deeper, more comprehensive understanding of clinical trial participants.
In clinical trials, eligible participants receive cost-effective WatchOS devices that provide valuable, opt-in shareable information. This minimizes redundant testing, and the MyVeeva for Patients watch app monitors heart rate, issues reminders, and offers fitness guidance.
This partnership allowed for more accurate recording of data, and it allowed patients to have a life outside of hospital visits.
NEW TASKS
Clinical trials have many different tasks that participants are expected to complete to stay in compliance with the study, an effective notification strategy and organization of dependent tasks .
TASKS (HOME)
MyVeeva for Patients is a platform designed to streamline clinical trial participation by organizing tasks specific to each study. Since users are often enrolled in multiple trials simultaneously, the platform helps manage numerous daily, time-sensitive tasks efficiently.
VISITS
The app's "Visits" section provides a daily overview of appointments, both in-person and remote. Users can drill down to view specific details, including event contacts, directions, and Zoom links.
CONSENT DOCUMENT
Signing consent documents is essential in clinical trials. To streamline this, we organized sections with a navigable table of contents and added tap-to-sign and hand-drawn signature options, customizable to study needs.
STUDIES
It’s very important to give the users a sense of their progress within a clinical trial, and ensure that their point of contact is easily accessible through resources on the app.
PROFILE
The profile section securely stores participants' sensitive information, offering features like two-factor authentication, direct support, and six language options. Users can also customize their notification settings and preferred contact methods.
Participating in a clinical trial can feel overwhelming, but with MyVeeva for Patients, I have everything I need—organized, accessible, and tailored to my journey—so I can focus on contributing to something bigger."
- CLINICAL TRIAL PARTICIPANTS
We needed to have a color system that focused primarily on the brand interactions, and supplemented additional colors as they related to status (red for alarmist, green for affirmation, etc.)
We incorporated a subtly blue-tinted neutral palette to complement the primary orange, creating a balanced backdrop that adds depth and prevents the app from feeling generic.
I designed an entire icon library from scratch, using a 2px outer stroke and 1px inner stroke to give it a unique look all the icons needed to be responsive at 32, 24 and 16px. We needed responsive icons for mobile, tablet and desktop respectively.
Contributing to MyVeeva for Patients was an exercise in exercising restraint and embracing minimalism. The significant challenge was crafting a platform hyper-attuned to the needs of a vulnerable demographic. I take great pride in working on a platform that has modernized clinical trial processes, providing patients with a more convenient, accessible, and efficient experience.
